CATCH UP WITH THE FASHION ARTICLES OF THE WEEK
One Problem With Plus-Size Fashion: Customers Aren’t Buying It: This sentiment appeared on the opinion segment on TIME is a response to a plus-size blogger’s boycott for Target x Altuzarra. Garnerstyle who decided to stop shopping from Target (not only the retail section) reasons that the designs also should have been made for women who are over size 16. One problem with the blogger who penned the sentiment is that she doesn’t give statistics as to the number of plus-size women shopping at Target’s retail section. As far as Google lets me or anyone knows, there is not a report sheet on the demographics of clientele base. Therefore, the argument that plus-size women aren’t buying designer clothing and that accounts for the fact that designers and retailers aren’t considering to make size 16+ samples is pretty lacking in evidence. A spokesperson promised that there’ll be a plus-size collection coming up soon – it’ll be even better if there was a legitimate demographics of retail shoppers released as well.
I worked at Target for about 2 years or so in college and none of the designer-branded collections ever had any pieces larger than a size 12, as far as I can remember. Target’s problem with plus-size clothes seems to be the same as every other Main Street retailer: the tiny selection of clothes they do have never get bought because they’re frumpy and unflattering, the sales figures go down so the stores allocate less and less store for plus-size clothing, and the customers have a smaller selection and are thus less likely to buy. It’s a vicious cycle with a seemingly simple solution (i.e. design stuff for plus sizes that isn’t complete ugly shit,) but nobody wants to lower their brand profile by catering to larger people.